Leveraging the Power of Simplicity
Ken Segall is the author of the bestselling book Insanely Simple. A creative director who worked side-by-side with Steve Jobs at both NeXT and Apple for 12 years, Ken Segall played a key role in Apple's post-1997 resurrection. He helped to create such critical ad-campaigns as 'Think Different' and come up with the 'i' before Apple's key products, playing a pivotal role in reviving the company from near death to one of the most admired and profitable companies in the world.
As an advertising executive by trade, Segall worked as a global creative director at Dell, IBM, Intel and BMW before joining Apple. It was at Apple, however, where he experienced first hand how Steve Jobs' obsession with simplicity became the driving force that informs every decision the company makes, from product design to advertising to the packaging of its products. Currently, Segall does creative work in branding and product naming for major brands, and serves as an advocate for how organizations can embrace the principles of simplicity to guide everything from innovation and organization, to sales and communication.